Georgetown Cupcake
Courtesy of Georgetown Cupcake
What it is: A cupcake shop that has its own reality TV show.
Why it's innovative: Georgetown Cupcake was launched by two sisters who decided to abandon their careers in fashion and venture capital to do what they love most: baking. The shop serves over 100 flavors, including several gluten-free options, and has since opened locations in New York, Boston, and L.A . The store is the star of TLC's reality TV show, DC Cupcakes.
Georgetown Cupcake has also devised an innovative shipping technique that involves freezing the cupcakes overnight before shipment, and using special packaging to keep the frosting intact when the cupcakes arrive at your door.
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